How can you make as much money as possible from an e-commerce store? It won’t be easy, but the truth is that a lot of online businesses aren’t doing as much as they can to increase revenue. There are various little tweaks and changes you can make to your store that will have a considerable impact on your sales figures.

How To Maximize Revenue From Your E-Commerce Store

Make it mobile-friendly

Over half of all web traffic comes from mobile devices, so your e-commerce store better be mobile-friendly. Creating a mobile version of your site is the easiest way to increase revenue as you will improve your mobile SEO. This ensures that mobile web browsers find your site and that they have a good experience while on it. As a result, they are likely to browse for longer, boosting the chances of a sale being made. 

Get dedicated management for your platform

All e-commerce stores are based on a platform. The one you choose can vary, but if you have a WordPress website you are likely to use WooCommerce. The two go hand in hand, and you can enhance your store by getting dedicated management and hosting for the platform. This is certainly the best option for WooCommerce as many people struggle to get the most out of it. With dedicated management, you can optimize your site to make it faster and more appealing to users. In turn, this can help you attract more traffic, reduce your bounce rate, and increase the chances of making sales. 

Invest in online ads

Don’t be afraid to invest a bit of money into online adverts. After all, this forms a crucial part of your marketing strategy. Advertising gets the word out there and alerts people to the presence of your store. Moreover, online ads are perfect because they are sent to people that are likely to be interested in what you sell. This boosts the chances of people clicking on your adverts, and the best part of all is that they are taken directly to your site. A lot of websites rely on paid traffic to increase sales figures, so you should start an advertising campaign today!

Offer free delivery

Giving customers the opportunity to enjoy no delivery fees will always help you draw in more sales. People hate paying for delivery, so you nip this issue in the bud. What’s more, offering free delivery on all orders over a certain price range is a genius ploy. Let’s say the threshold is $30, and someone only has $20 in their basket. They are more likely to add more items to get free delivery than they would be to just pay for delivery anyway. It makes zero financial sense on their behalf, but they must just want to avoid paying for delivery service. Regardless, this can draw more customers to your business and increase the order sizes. 

Try all of these tactics if your online business is struggling in the sales department. They should help you drive more traffic to your website and increase sales figures, leading to more monthly revenue.