When your run a very small business, it can often feel like it is impossible to compete with the big boys and girls who have huge marketing budgets to draw the attention of their target audiences. However, it is perfectly possible to promote your small business on a shoestring budget, and you can do so by being positive and staying on message. 

With that in mind, here are some of the most positive ways to promote your small business right now:

Sponsor a good cause

One of the best ways to get some positive PR for your company and convince more people to become customers is to sponsor a good cause.
This is ideal for small businesses because there are plenty of small local charities and organizations for whom even a small donation will make a big difference, and by donating you can get your company name in the local paper and build up lots of goodwill.

Hiring a sponsorship agency that will do all of the due diligence and legwork that comes with sponsoring an organization is probably a good idea if you want to ensure that you choose the best cause in terms of doing good and impressing your target audience.

Volunteer your time

Alternatively, you might want to think about volunteering your time. Doing so is completely free and not only will it help you to gain lots of good PR for your business, but more importantly it will help the people and animals you volunteer for immensely too.

If you have any employees, you might even want to consider giving them time off to volunteer for a cause close to their hearts. Document it on social media, and it’s an easy PR win that actually does some good n the world too.

Run a contest

Running a contest is a fun way to increase engagement with your business and get some positive PR too. People love the opportunity to win something so you can more easily convince them to follow your business online and share your links with their friends and family, which means more eyes on you.

You can also give away a relatively modest price and still have lots of entries as long as you promote your giveaway effectively, so again, it does not have to be an expensive form of marketing at all.

Guest post

Guest posting on blogs related to your niche is a cheap and cheerful way of building goodwill towards your brand. Focus on writing content that is helpful to the reader in some way and write as many guest posts for as many publications as you can, and pretty soon you will become a known face in the industry, which means more people will want to do business with you because they trust you.

Positive marketing is a really good way to build interest in your business, even if you are only a small operation, and it does not have to cost the earth, so what are you waiting for?