Here's Why Email Is The MOST Important Communication Channel For Your Business
In today’s tech-centric world, there are tons of channels that businesses can use to communicate, in-house or externally. From WhatsApp messages to video-calling, the new methods make effective and efficient communication less complicated than ever. As a result, boosting productivity and generating leads are accessible benefits regardless of size.
While have multiple communication channels improve productivity and makes communication much easier, email is still the best medium of communication. In this post I’ll tell you Why Email Is The MOST Important Communication Channel For Your Business
Fast, Professional And Traceable
The problem with using messaging services is that they only offer one of the three features above. There’s no doubt that Google Hangouts or WhatsApp is quick, but there are professionalism and trackability issues. With the former, it’s not very business-like to contact them via messenger or SMS, whether it’s internal or external. Secondly, it’s easy to say the message didn’t arrive. With an email, it is simultaneously casual yet formal, and there is a log of the thread. Therefore, you can be sure the person received the mail and didn’t get lost in the virtual ether. If your emails aren’t getting through, clickdimensions.com has tips you can utilize.
Opens Up New Recruitment Streams
If the current coronavirus pandemic has taught us anything, it’s the importance of remote working. Without employees completing their workload from home, the economy would crash. On the flip side, it allows enterprises to continue business as usual and limit the damage caused by unforeseen circumstances. That’s not the only reason flexjobs.com reports that over 4 million remote employees exist right now. Companies can also open up revenue streams as remote work isn’t restricted by geography. Anybody with an internet connection can complete tasks and send them off via email.
Email Can Receive Text Messages
A text message might appear as it is the right move, yet there is one thing you should know - email accounts can receive SMS messages, too. Yes, textbetter.com merely pairs the two platforms together so that you can send, receive, and manage conversations without a cellphone. By opening up the different avenues and merging them into one, communication should be ten times simpler than ever before. Also, you won’t miss potential leads or follow-up opportunities because your two primary communication methods will be linked. So, whether you need to send or receive messages, it’s better to do it through Gmail or Hotmail.
Targets Customers
Every communication platform attempts to target customers and encourage them to make a conversion. Unfortunately, not all platforms are created equally. Email is the leader in this respect due to its ability to be engaging without being intrusive. Phone calls and messages are intimate and consumers hate random businesses invading their personal space. Email isn’t the same, so sending a regular blast is more likely to grab a person’s attention. And, your message is changeable whatever the circumstances.
How do you feel about emails in business? Do you agree with email being the most important communication channel for business?
As summer draws to a close, it's the perfect time to pause, reflect, and realign your goals for the rest of the year. Summer often brings relaxation, adventures, and new experiences, but as the days grow shorter, it's a natural point to evaluate what you’ve accomplished and where you want to go next.