Make Your Business More Efficient By Outsourcing These 5 Tasks

In the world of business, efficiency is the key to maximizing profit and avoiding unnecessary spending. Regardless of the size of your business, you won’t want to be wasting time conducting time-consuming tasks, so here are 5 things you should consider outsourcing to improve your efficiency. 

Your inbound phone calls 

As soon as you put your business phone number online it will be the target of cold-callers trying to sell you everything from business insurance to office space and just about everything in between. Your business can’t afford to not answer the phone, just in case for once it’s a customer trying to get in contact and not a salesperson, which is where employing a phone answering service can help. A phone answering service takes care of answering all inbound phone calls for you, screening the wheat from the chaff to ensure that you only speak with the people you want to speak with. Telephone answering services are also a great way to lengthen your telephone hours, making sure your customers can receive a telephone service even outside of business hours. 

Your content writing

When used correctly, content can be a huge asset to your business, working to generate new leads, educate potential customers and communicate your brand message. The problem with good quality content is that it takes time to produce and with a good content strategy consisting of between 2-3 pieces of content a week, this can make it hard for small-marketing teams to find the time and meet the demand. Outsourcing content allows marketing managers to focus on other areas whilst overseeing the content they envision but allowing someone else to find the time. 

Your social media management

A business without social media is now a business in the dark, but keeping up with multiple social media channels and using them to their full potential can take up a hell of a lot of time, making it a heavy workload for small businesses. Social media management is often overlooked as a simple task, but a few tweets and the odd Facebook post won’t cut it if you want to be generating leads and growing your business. Social media management is a full-time job and experienced social media managers can demand a six-figure salary, so outsourcing is often the best option especially for small businesses that can not afford to hire for this role.  

Your accounts and bookkeeping

It’s often tempting for small businesses to try and handle accounts and bookkeeping in-house but unless someone on the team has time to spare and experience in accounting then this approach will more often than not leave a company sat in hot water. If there’s one thing a business doesn’t want to get wrong, it’s their accounting, so it’s often best to leave it to the professionals by outsourcing the work to a bookkeeper or accountant who has experience balancing books and keeping financial records. Although outsourcing to an accountant or bookkeeper may seem expensive, it’s a small price to pay for accurate accounts and books and will save you money in the long run. And don’t be tempted to save up a year’s worth of accounting until the last minute, outsource your accounting regularly on a monthly basis to make it a more manageable task. 

Your cold-calling

Cold-calling remains a key sales strategy for many businesses but is one that takes up a lot of time to be successful. Before you can even pick up the phone you need to have researched who you are going to be cold-calling, do you have their details, do you know their phone number? More often than not, the answer is no, which means a significant amount of time needs to be invested in research before a single call is even made. With phone numbers in hand, cold-callers can spend all day on the phone without making a single sale - is this an investment of time that your business can afford? The likelihood is no which is where outsourcing your cold-calling can help, doing the research for you and making the calls so that you only have to deal with the warm leads once they come through. 

With the internet at your fingertips, it has never been easier to outsource the areas of your business that are costing you time and money. Even if you don’t need to outsource any of the above, take a look at where your time is spent and see if there’s something you can outsource to regain that time back.