Good customer service can turn a customer into a lifelong user of your business, while bad customer service can put them, and potentially their friends and family, as well as random people on the internet, should they choose to give you a negative review, off for life!
Read MoreYour business will survive or die depending on your reputation. You could secure the funding that you need, have the perfect supply chain and the most exceptional product or service, but if your customer service is appalling and the reviews of your company are negative, your business will not succeed. You need to ensure that you pay enough attention to the experience that you provide your customer within your business plan. This is a facet of your business that needs a policy and needs to be utilized as a PR exercise. Flaunt your reputation and more customers will flock to you. Customers will be prepared to pay a premium if they are certain that they are buying from a reputable source. Take a look at how you can ensure that your customer service is up to scratch.
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