One of the reasons why e-commerce has exploded is because of its accessibility. This is why so many large businesses are realizing they need to make more and more unique products if they are to stay ahead. Why do you think running shoes are customizable nowadays? It's because anyone can make unique shoes, begin to sell them online without needing to go through endless lines of middlemen and bureaucracy. This is perhaps attractive to you, or someone who would like to maybe sell things online without needing to start an entire business.