Working In Investment Management
When it comes to success stories, you will struggle to find one better than the investment management industry. This is an industry that is thriving at present. Assets under management have increased by approximately ten per cent over the past ten years. In fact, British-based investment managers are now looking after more than £5.4 trillion of assets of their clients.
Needless to say, this makes the United Kingdom the biggest centre for fund management businesses in Europe, whilst also being one of the leading global locations as well. London is the main location for investment managers and the capital is pivotal to the nation’s strong international position. However, there are many other cities that play an important role as well. This includes the likes of Birmingham, Cardiff, Liverpool, Manchester, Aberdeen, Edinburgh and Glasgow.
When it comes to the demand for asset management services, two-thirds of funds managed are from institutional clients. Aside from this, retail clients are responsible for approximately 16 per cent of business, whilst the remainder is accounted for by alternative funds and private funds.
There are many reasons attributing to the success of the investment management industry in the UK. As already mentioned, London plays a critical role. Nevertheless, another reason for the success for British-based investment managers is because of the fiduciary care the asset management industry in the UK provides.
As you can see, there is certainly a lot to be positive about when it comes to this sector of the economy. Nevertheless, if you operate in this industry you will be aware that competition is fierce as a consequence. You need to take steps to ensure your service stands out from the services offered by other investment managers. Being a good communicator is essential. A lot of clients complain about having a disconnect with their investment manager and failing to understand all of their jargon.
Most people would agree that when it comes to generating a strong business identity, there are very few industries that require this more than the investment management sector. After all, you are asking people to trust you with their money and their assets. This is a high-risk service, especially in the eyes of the client, and therefore you need to do all in your power to reassure them of your professionalism and high levels of quality.
So, how do you go about achieving this? Well, there are various different options you have at your disposal. You need to instil confidence in your abilities and the best way to do this is by displaying a strong track record in the industry. Dig out some facts and figures regarding your history in investment management to prove that you are the best person for the task at hand.
Aside from this, one of the best ways to build up your expert image is to post content about the industry, whether this is in the form of email newsletters or guest blog posts or something entirely different. By doing this, you will show off your level of skill, knowledge and capability. This is an indirect form of marketing and it is an effective one. People will read the content you post and they will feel confident that you are a specialist in the investment world and the right person to deal with their assets.