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Defining success is a difficult thing for an entrepreneur. Of course we would all like to think of ourselves as successful - not least because the alternative is so unpleasant - but what we would like to think and what we do think are often different. It’s not a secret that the entrepreneur and small business community is prone to imposter syndrome, and it’s easy to get into a mindset that doesn’t accept plaudits. When success is tough to define, it can be hard to accept because, let’s face it, when you’re setting your own bar there’s nothing to stop you setting it a bit higher every time you get near it.