How to Enhance Your Marketing Prowess

Your Key Customer

If you haven't developed a profile on your key customer, then you need to do this. How can you create great targeted marketing material if you don't know who your customer is? You can conduct customer research in many ways. Look at your existing customer, look at your social media accounts, look at your competitor's social media accounts, look at how your competitors try and connect with your customer, etc. What is your customer's age range? Are they single, married, children? What problems in their lives does your product look to solve? What are their likes and dislikes? The more in-depth you can get with your key customer profile, the better your marketing campaigns. 

Develop A Great Brand

Your brand is your identity. It is your personality. It is how your customers see you. Therefore it is something that you need to give a lot of consideration to. Long gone are the day that a brand was merely a logo and a colour scheme and a few adverts. These days a brand is a complete philosophy of business, incorporating core values and ethics all designed to connect with your key customer base. It gives all your marketing material a foundation and a coherence which allows you to generate a lot of related key messages that are found to have a core basis within the brand itself. This helps build trust and loyalty. You just need to ensure that if you are saying you are sustainable, that you really are. Sustainable packing, etc., is a must for this kind of statement. 

Your Website

Usually, whatever pieces of marketing material you send out will have your web address on it. So this means that your website must be in line with your advertisements. You cannot afford to have a mismatch. People may assume they have come to the wrong place and click off. You need to make sure that your brand is clearly shown on the website and the colour scheme matches. Then you need to have a great landing page with the most relevant piece of content clearly displayed. You also need the site to be easy to navigate. So that means menus with clear headers. Remembering more than seven items in a menu is a negative as it becomes too convoluted and difficult. You want images and video to harmonise with the written content rather than distract from it. You also need things like an online shop. It may be wise to get extra help from companies like WEBX360 who can help you develop a great business website.