If you haven't developed a profile on your key customer, then you need to do this. How can you create great targeted marketing material if you don't know who your customer is? You can conduct customer research in many ways. Look at your existing customer, look at your social media accounts, look at your competitor's social media accounts, look at how your competitors try and connect with your customer, etc. What is your customer's age range?
Read MoreIt can be highly rewarding to get an at-home business up and running, but there are some issues that you’ll run into sooner rather than later. Aside from the usual challenges, you might find that you’re unable to present an image that’s as professional as you would like, or one that falls short of expectations that customers have. The good news is that this is something that can be rectified pretty quickly, if you know how. Below, we take a look at some useful tips for upping your professional levels and giving your business a nudge in the right direction.
Read More
