If you haven't developed a profile on your key customer, then you need to do this. How can you create great targeted marketing material if you don't know who your customer is? You can conduct customer research in many ways. Look at your existing customer, look at your social media accounts, look at your competitor's social media accounts, look at how your competitors try and connect with your customer, etc. What is your customer's age range?
Read MoreWhen you run a home business, you don’t have the budget or time to waste on marketing tactics that are not effective.
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